Chiropractic marketing. Claims that stand up.
Chiropractic marketing from Fully Booked Clinics brings self-paying patients to independent UK chiropractors through ads, SEO and websites. We write claims to the conditions the ASA accepts, and make the Dr title clear so it doesn't mislead.
Get your free clinic visibility scanWhat an ad can claim.
A selection from the ASA's list. Anything outside it needs strong clinical evidence. See our rules for chiropractic ads.
ASA: Health: ChiropracticAccepted
- General, acute and chronic back pain
- Lumbago
- Sciatica, as a general reference
- Mechanical neck pain
- Headache arising from the neck
- Migraine prevention
- Minor sports injuries
- Joint pains
Needs strong evidence
- Neck pain after an injury, such as whiplash
- Back pain arising from an injury or accident
- Colic
- Morning sickness
What patients search.
One search for a chiropractor nearby, then the conditions behind it.
| Search | A month |
|---|---|
| Chiropractor near me | 49,500 |
| Sciatica treatment | 22,200 |
| Back pain treatment | 1,900 |
| Neck pain treatment | 590 |
| Chiropractor for back pain | 260 |
| Chiropractor cost | 210 |
Two lines to get right.
The Dr title is allowed if it doesn't mislead. Groups can be named, but conditions specific to them need evidence.
Not
Dr on its ownSayDr, clearly shown as a chiropractor
Not
Helps with morning sicknessSayWe treat pregnant women
The menu.
Chiropractic sits within our physiotherapy marketing work, under the same five services.
Asked by clinic owners.
What can a chiropractor claim to treat?
The ASA accepts claims including back pain, lumbago, general references to sciatica, mechanical neck pain, migraine prevention and minor sports injuries. Other conditions need strong clinical evidence.
Can a chiropractor use the title Dr?
Yes, as a courtesy title, if it is qualified so it doesn't mislead. The ASA accepts Doctor of Chiropractic and abbreviations such as DC and Dr on that basis.
Can an ad mention children or pregnancy?
It can say you treat those groups. Claims about conditions specific to them, such as colic or morning sickness, are unlikely to be acceptable without a strong body of evidence.
What does chiropractic marketing cost?
Ads run from £500 a month, or 15% of ad spend, whichever is higher. SEO is from £299 a month, websites from £2,500 and reviews from £99 a month. You pay Google and Meta directly.
Do you guarantee new patients?
No. Rankings and patient numbers depend on things nobody controls. We promise the work, and a dashboard that shows you what it did.
See the gaps. Free, before any call.
Part of SEO Pages.